Data analytics for customer segmentation and engagement
Funded by: RWE AG
Principal investigator: Mariya Sodenkamp
Customer satisfaction and confidence are the corner stones of long-term, successful and sustainable relationships between utility companies and energy consumers. The goal of the project is to develop methods for the analysis of consumption and behavioral data that enable segmentation of end energy consumers in the private housing sector. The derived information serves utility companies as a basis for targeted efficiency interventions and confidence building dialog with customers by intelligent linking of customer data. The field studies include segmentation-based involvement into energy efficiency campaigns, motivation of energy conservation via Internet platforms, upselling of green power and biogas.